I organized treks in a highland area where the Icelandic government already had decided to build a huge hydroelectric power plant.
I refused to take it as given that this part of Icelandic wilderness should be condemned for devastation. Together with a
Ásta Arnardóttir I started to offer tours and to introduce this area as one of our greatest nature wonders, distributing advertising brochures etc. Nearly a thousand people signed on for these trips.

The area was then one of the last remaining wildernesses of Europe but has now been destroyed for an Alcoa aluminum smelter.